BYLC is a non-partisan social venture committed to promoting justice, prosperity, and inclusiveness in society by training the next generation of leaders in Bangladesh as a youth leadership platform.

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I worked with them for 3 months on a contractual basis as an Executive, Marketing and Communications. I helped manage social media, write out communication materials, write copy and captions, write blogs, make illustrations, and design graphics.

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Covid-19 created unprecedented circumstances and negatively impacted mental health, especially for young people looking to go out into the world and start their entry-level jobs. This series of posts were created to help instil confidence in young people browsing social media to face their challenges head-on and be kind to themselves. 

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I worked with Antara, our Intern, and Roshni, our Marketing Executive, to develop this collection. The colours and designs changed thematically every month and these were put out for generic branding purposes.