The White Canary Cafe was looking for a concept for their coffee cups that would create hype around their product offer nearing the end of the year in December 2022. I worked closely with Mayesha Khondoker to ideate on a concept that could do well to achieve this.. 

 

Since this was a time ahead of the release of "Spider-Man: No Way Home", we tried to tell a little story on the cup that took inspiration from the original comic books. This aligns well with past packaging concepts that took inspiration from superheroes. 

​

It was Mayesha's idea to create a spin-off that would have Spiderman and MJ as the main characters. Before we decided on this, I had made some ideas involving the entire Avengers, but that was just too many characters on a single cup and too big of story to tell on a canvas our audience will not have a long enough attention span to pay attention to.

 

​I art directed this coffee cup and illustrated it, incorporating my own techniques with the retro concept art style typically found in the Spider-Man comics.

 

This took me 10 full-time working days and involved 2 to 3 feedback rounds with Mayesha. Here are some work-in-progress photos, showing the chaos that eventually led to some structure.

​

The cup received a lot of interest from customers, with many sharing them on their instagram stories and thus organically promoting the cafe. :)