Storyboarding - Viedoc AB
Internship, December 2022
Tools - Adobe Photoshop
Viedoc designs software that, according to its mission statement, introduces ‘a new and raised standard as an eClinical solution provider for clinical trials’. The company differentiates its software offering in this way by leveraging simplified and intuitive user experiences and interfaces together with extensive product development and security measures to continuously nurture a simplified, safe, and efficient experience for all stakeholders in a clinical trial within a single ecosystem.
While doing an internship in Marketing with Viedoc, I drew some storyboards for an ad based on prompts and creative direction from my colleagues, Damian Adrestani (Marketing Director, Viedoc AB) and Elin Berner-Wik (Visual Designer, Viedoc AB).
The creative brief
Viedoc’s main offering directly benefits data managers who collect clinical trial data. With this in mind, Damian wanted to create a fun and exciting ad that would showcase all that the product has to offer in a way that attracts the attention of data managers. The ultimate goal was to increase awareness and engagement around Viedoc’s product ecosystem and the difference it would make in the life of a data manager.
The idea was visualised using imagery that shows the duality between the life of a data manager before Viedoc and after Viedoc. There was a lot of inspiration from Cyberpunk and famous pop culture references such as Star Wars.
Without knowing the entire vision, I was asked to sketch out storyboards using stock photos as references and some written prompts about how to use those references to visualise what Damin and Elin have in mind.
