Smooth Like Ghee!
Personal Project, 2021
Tools - Adobe Illustrator, Adobe After Effects, pencil sketches
The social media copy says enough
“Pull you in like Mishti 🕴🎷
A South Asian spin-off #fanart using the intellectual property for BTS (방탄소년단) 'Butter' owned by @bts.bighitofficial 😁"
The idea
‘Butter’ by BTS was one of the songs that really resonated with people globally and was a timely upbeat vibe to put out for young people at the peak of the pandemic.
I loved the pop art concept that was used for the ‘Butter’ album cover and promotional materials on social media and wanted to do a South Asian spin-off that my then-targeted audience would really enjoy and relate to. Since I also have international followers on instagram from friendships in Malaysia and Ghana, I thought to share a bit about my culture with them as well.
The idea was to do justice to the branding but switch butter to ghee.
It helped to have a jar of ghee in our family kitchen, which was a great reference photo to practise 3-point perspective.
I did a pencil sketch and then took reference from BTS’ branding assets and pop art in general to work out how to do the vectorised art and halftone patterns.
I then took the vector art from Adobe Illustrator into Adobe After Effects to add motion to the sparkles.
I added a second graphic to complement this motion graphic where I tell in the copy what ghee is.
And of course, as it is a fan art and tribute with no monetary intent, the credit to the original creators of the branding for BTS ‘Butter’ is provided in the caption. I also made a point to use the ARMY logo, that is meant to represent the BTS fandom. 🙂
